RP call centers should target European clients
Written by Jesus F. Llanto
Thursday, 16 July 2009
Crisis, Obama policy taking the US out as lead market for the Philippines.
Call center companies in the Philippines should look into tapping European markets because the United States may no longer provide as many clients as it used to, industry experts said.
“Don’t put all your eggs in the US basket,” Martin Dove, managing director of Dimension Data’s CIS Global, said Wednesday during the 2009 Call Center Conference and Expo in Pasay City.
The US has been the leading market of call center companies in the Philippines, but the recent global financial crisis that hit it has put pressure on companies to tap alternative markets in Europe, Australia, New Zealand, and other Asia-Pacific countries.
The new US President, Barack Obama, has also promised to adopt a policy that will bring back jobs to the Americans by giving incentives to US-based companies that will not outsource their business requirements to other countries.
