‘Trains are best place for ads’
Written by Jesus F. Llanto
Wednesday, 08 July 2009
Study says 73% of Metro Manilans take the MRT and LRT.
Advertisers of products and services, advocacies, and even candidacies in Metro Manila should look into the potential of transit ads, particularly those placed on train cars, to reach more people.
A study on the travel habits of Metro Manilans, conducted recently by media research firm Nielsen, showed that 73 percent of residents of the national capital region have travelled using the Metro Rail Transit (MRT) and Light Rail Transit (LRT) systems in the past months.
The “MRT LRT Travel Habits” study also showed that more than half (52 percent) of Metro Manila residents above 15 years old or 4.2 million Filipinos are mobile or are out of their homes for most of the time.
